The Scandi saviours have teamed up with LDN Creatives across photography, skate, activism and more for a limited edition capsule collection.
Since Weekday touched down in our lives, our wardrobes have been forever indebted to the Scandi brand, who have poured forth an endless supply of excellent denim and minimal oversized staples.
And thankfully for all us east London-based fans, now the brand are opening a Shoreditch branch – and are celebrating this with their brand new campaign: LDN Creatives. The result is a limited edition print capsule collection designed by seven London creatives across art, design, music, fashion, photography, skate and activism – one for each day of the week.
Championing young and flourishing talent coming out of the capital, each of the creatives have used the collaboration as a chance to celebrate a topic they feel strongly about. Meet the gang: founder of online platform Girls Will Be Boys (GWBB) Char Ellesse, artist Rene Matich, singer-songwriter Miraa May, model and DJ Betty Belle, musician Zak Abel, visual artist Josh Williams and skateboarder Cam Barr.
The capsule includes jeans, denim jackets, hoodies, tees and sweats, and will be sold exclusively at new Weekday Shoreditch store during the opening weekend from November 15th.