To celebrate the release of his latest album Jesus is King, Kanye West just dropped a range of merch made in collaboration with AWGE, a creative agency founded by A$AP Rocky, honouring – well, Jesus. And himself.
The collection includes pieces printed with his name and lyrics, alongside biblical passages and phrases from “Sunday Service” to “Kanye and the Choir”. There’s illustrations of Jesus and pasted pictures of clouds (presumably representing heaven), complete with Word Art-esque graphics. Encompassing t-shirts, sweaters, hoodies, shorts, trackies and a cap, you can even get yourself a pair of socks emblazoned with “Jesus is King” for $20.
Like the album, it’s proven controversial – with some even calling it blasphemous – but from Kanye, we’ve learnt not to expect anything less.
Check out the full range on Kanye’s online store and decide for yourself…