Virgil Abloh’s never been one to be boxed in. Having already established himself as a leading voice in both streetwear and high fashion, Abloh’s collaborated with everyone from Nike and Converse to Moët & Chandon, German luggage company Rimowa and Evian (that’s £45 for a water bottle, if you’re really thirsty).
While they span a whole range of industries, each of his chosen partners hold a few things in common: all impossibly aesthetically pleasing, they’re brands loved and popularised by the internet, that we can all buy into in one way or another (even if we can’t afford anything he actually touches). What Abloh’s serving is a fully-fledged lifestyle, which is why his latest collab with IKEA makes so. Much. Sense.
Yesterday, Abloh dropped a video advertising his new range MARKERAD, which includes a matte white clock emblazoned with the word “temporary”, a Mona Lisa phone charger, a wall-hanging of an IKEA receipt, a rug claiming to be “WET GRASS”, and a wonky chair propped up with a block of wood. It’s meta and mocking and completely Abloh, so inevitably, the whole collection is about to decorate the homes of every hypebae from London to LA.
Watch the video below. MARKERAD drops globally on 1 November.