Fendi have been championing iconic women and their families all around the world as part of their Me and My Peekaboo series, for the 10th anniversary of the Italian fashion house’s iconic Peekaboo bag.
And for their latest instalment, the brand have enlisted the help of legendary actress Catherine Zeta-Jones and her daughter Carys Zeta Douglas.
Shot for the very first time together, mother and daughter duo Catherine and Carys dance together under the colonnade of Palazzo Altemps (a Roman historical building), where the two play among the statues of Palazzo Della Civiltà Italiana, Fendi HQ in Rome.
A dreamy meet of classic and contemporary, the family bond and the Fendi Peekaboo bag is the focus of the campaign.
Watch the video below…