The fit. The flair. The staple. A pair of Lee Jeans has become synonymous with timeless and endurable style, and the latest campaign from the brand, “Created in Kansas” nods to its OG history (one of the world’s first denim brands, right here), delving into its own roots.

The brand is celebrating a staggering 130 years of heritage by going back to Kansas where it was born, collaborating with a new generation of creatives from the city to honour the innovative spirit of its founder H. D Lee.

A celebration of modern-day pioneers repping their city, the brand’s casting reflects the city’s rich melting pot of talent: hip-hop artists, restauranteurs, stylists, record producers and more.

Lee Jeans has also used the backdrop of its city to help tell the story, with distinctive locations featured in the campaign (spot Crossroads Arts District), and the creatives wearing the brand’s AW19 range.

Find out more at leejeans.com