Inside the enchanting dinner where guests were invited to taste Maison Perrier-Jouët’s Art of the Wild.
A meal during London’s annual Frieze Art Fair. Pretty unspectacular, surely? The answer was really, really no – not when it came to Hypernature Harvest – a dinner which proved to be just as enchanting as it sounds.
Up a winding marble staircase at the Institute of Contemporary Arts and guests were met with flooding layers of colourful lights, almost giving the appearance of a modern fairytale garden.
Hosted by British designer Bethan Laura Wood, the result was an intimate event where guests were invited to immerse themselves in Maison Perrier-Jouët’s Art of the Wild – a concept from the luxury champagne brand to re-enchant the everyday through the presence of vivid nature.
Back in 2018, Bethan Laura Wood captured Art of the Wild in the form of an exuberant life-sized tree called HyperNature, and then earlier this year, the designer evolved this vision into HyperNature Herbarium: a striking greenhouse of sorts with multicoloured blooms encased in recycled acrylic panels – this time serving as the immersive setting of this unexpected meal.
This, plus a cracking meal = heaven.
“It was such a pleasure to share the work of Hypernature with both old and new creative friends,” explained Wood. “All to celebrate the passion of Perrier-Jouët for creativity and nature.”