Wonderland.

NEW NOISE: I DID MY BEST I SWEAR

The North Londoner drops his genre-defying new track, “Die Cool”.

Wonderland New Noise I Did My Best I Swear

Top and shoes CATHERINE DENNISS, suit ISBIM, choker JINNIE KIM.

Wonderland New Noise I Did My Best I Swear
Top and shoes CATHERINE DENNISS, suit ISBIM, choker JINNIE KIM.

I Did My Best I Swear refuses to define his sound, and that’s part of what makes the music so intriguing.

Hailing from North London, the rapper – having recently been signed to independent artist branding label Cult Music – is set to embark on a monumental career. Releasing his single “Die Cool”, featuring Stylish Vox from Crim and produced by Paris Shields, I Did My Best I Swear is joining an established group of artists creating atmospheric, lofi music.

We sat down with the artist to talk dream collaborations, what inspires his lyrics and his musical influences…

How did you get into music?
I honestly don’t remember. No one in my family is particularly musical. I’ll have to chalk that one up to being one of the mysteries of the universe.

Who were you inspired by growing up?
Ian Wright. I cried when he left not realizing that he was thirty-five and way past his prime. I didn’t care. Everything is timeless when you’re young.

I’ve heard you don’t like classifying your genre – do you just move with the flow of whatever inspires you?
I have a severe medical condition that prohibits me from doing anything too cliched. No but seriously, if I’m overthinking it I’m doing too much and I’ll come out with nothing. All the contextual materials are all automatically on board, through everything I received in life, through my senses. So when I sit down to work I just disappear and let the music come. But I have to tell you I honestly have no recollection of writing or producing any of my music. Spooky, right?

How has being from North London influenced your music?
I don’t know. I’ve been here practically my whole life, so it’s very difficult to disseminate how this may have influenced my music. I’m more than my postcode, I guess it has afforded me certain things and allowed me to flourish in ways I might not of being from somewhere else. I mean, I was born in the South. But I had no control over that or where I’ve ended up. Life just does its thing. You’re just playing the hand that a strange intergalactic croupier has dealt you. Do your best. You can turn a penance into a blessing and you can fuck up a fortune. Everything is significant so nothing is. I am alive. Just another local loser trying to make something out of himself before his ticker gives out.

Wonderland New Noise I Did My Best I Swear
Wonderland New Noise I Did My Best I Swear

Left: Green top SANTA CERA, orange top ZOLI. Right: Top and shoes CATHERINE DENNISS, suit ISBIM, choker JINNIE KIM.

Wonderland New Noise I Did My Best I Swear
Left: Green top SANTA CERA, orange top ZOLI. Right: Top and shoes CATHERINE DENNISS, suit ISBIM, choker JINNIE KIM.
Wonderland New Noise I Did My Best I Swear

How does it feel to be a part of [artist branding label] Cult Music?
Great! Nice to have people batting for you. It’s tough on your own. It was the right time to make this step and it’s been positive thus far.

How will or have so far has Cult Music benefitted you as an artist?
They just said ‘we believe in who you are and what you stand for’, and have given me free reign to be as creative as possible. I mean, that’s pretty unheard of.

How did you come up with your name?
Out of thin air. I’m very peculiar like that. I must have this antenna that picks up these ideas from another dimension. Simply put, it’s all anyone can ever ask of you.

What are your lyrics inspired by?
Literally anything! I’ve made whole songs just out of sentences from books or from conversations I’ve had with people. I’m constantly triggered by life. There is a lot of personal stuff in there too which I don’t mind sharing. If I’m confused scared, angry, feeling sick-minded and twisted, aroused, hurt. I just say whatever I’m feeling. And hopefully it’ll bang too.

Who would be your dream collab?
Burial. And maybe me and Sampha could do something sick. I try and copy him in the shower.

What’s your five year goal?
If I’ve got my chateau in the next five years I’ll be pretty chuffed.

What’s next for you? What are you excited about?
Releasing my debut album and creating some spectacular live experiences that leave a beautiful lasting impression.

Watch the trippy video for “DIE COOL” below…

Wonderland New Noise I Did My Best I Swear
Wonderland New Noise I Did My Best I Swear

Left: Shirts ISBIM, black coat and shorts DHENZE, white coat SANTA CERA, boots CATHERINE DENNISS. Right: Coat ZOLI, trousers SANTA CERA, body piece JINNIE KIM, boots REDWING.

Wonderland New Noise I Did My Best I Swear
Left: Shirts ISBIM, black coat and shorts DHENZE, white coat SANTA CERA, boots CATHERINE DENNISS. Right: Coat ZOLI, trousers SANTA CERA, body piece JINNIE KIM, boots REDWING.
Wonderland New Noise I Did My Best I Swear
Photoshoot by
Indra Studios
Photography
George Aslanidis
Fashion
Mao Miyakoshi
Makeup
Rosie Heley
NEW NOISE: I DID MY BEST I SWEAR

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