We stan a mega collab. And what a momentous occasion it has been to witness two kings of music uniting for the ultimate song cover. Our current Autumn issue cover star King Princess, as well as production maestro Mark Ronson have teamed up for a remake of The Turtle’s song “Happy Together,” an ode to love – all to celebrate the new campaign from Tiffany & Co.
The American luxury brand have dropped their brand new duo of fragrances, Tiffany & Love: For Her, and then for the very first time in Tiffany & Co.’s history, For Him. Honouring the brand’s legacy of celebrating love, commitment and emotional connection, each fragrance is unique but also shares the main hero ingredient, woody and citrusy blue sequoia.
The black and white global advertising campaign was captured amongst the background of the energetic streets of New York City, by legendary photographer, director and artist Cass Bird. The result? Intimate moments between real couples with their hands intertwined in gestures of love.
On their cover of “Happy Together,” Mark Ronson explains: “l think it’s one of those songs that’s part of the absolute collective consciousness of pop music. As you start to make music and you learn why certain songs you’ve liked your whole life are special. And the fun thing about covering a song you love is it’s almost like opening up the back of a clock or learning a magic trick-seeing how it’s made.”
“For me, we wouldn’t change the classic melodies,” adds King Princess. “You don’t doodle on a piece of art, like the Mona Lisa. I sang, l try not to change anything.”
On her connection with Tiffany & Co, KP remembers: “My earliest memory would definitely be high school-seeing girls get gifts from their boyfriends from Tiffany’s.”
“I think my earliest memory of Tiffany is the iconic storefront on Fifth Avenue and coming to New York for the first time as a kid, going to Central Park and seeing that building there, the blue color, it’s an iconic box,” Ronson muses. “Everyone knows what it looks like.”
Tiffany & Love will launch globally as of October 1, 2019. Watch the campaign video below…