Wonderland.

PRADA ESCAPE AT SELFRIDGES

The fashion house goes practical with an outdoors collection at Selfridge’s Corner Shop, Prada Escape.

Wonderland PRADA ESCAPE at Selfridge's Corner Shop
Wonderland PRADA ESCAPE at Selfridge's Corner Shop
Wonderland PRADA ESCAPE at Selfridge's Corner Shop
Wonderland PRADA ESCAPE at Selfridge's Corner Shop

Prada products may look right at home in the hustle and bustle of London, but their new collection has in mind the nomad inside all of us. Influenced by a desire to merge fashion and functionality, Prada Escape leans on themes of travel, journeys and venturing into the unknown.

The collection, which introduces a partnership between Selfridges and Prada, includes a new spin on the iconic Prada gabardine nylon and Prada double match shirts against camouflage prints. Alongside high quality products and innovative designs, the range also has a focus on practicality, with features such as cargo pockets and zippers, belt bags and backpacks, and accessories which offer drawstrings, straps and roller-buckles – perfect for the adventurer eager to explore.

And if you are planning on debuting your new pieces on a trip into nature (or just a hot day in the city), Prada Escape offers reusable water bottles – sustainable accessories have never looked so stylish. A collaboration with Japanese stationer Midori introduces an exclusive iteration of their classic Traveller’s Notebook, alongside pens, stickers and mini notebooks, allowing us to document our travels in collage-style journals imbued with the range’s inventive feel.

The Prada Escape collection will be available at Selfridge’s The Corner Shop throughout September.

Wonderland PRADA ESCAPE at Selfridge's Corner Shop
Wonderland PRADA ESCAPE at Selfridge's Corner Shop
PRADA ESCAPE AT SELFRIDGES

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