Getting Yeezy’s wet, or comprising their state in any shape or form? A sartorial pearl-clutch, surely. But you know the force is strong with the shoe protectant if you’re not only willing to douse them in swimming pool water, but also while doing extreme sports.
Crep Protect – who are famed for their innovative protective shoe care spray – went on a journey to Arizona and teamed up with five-time world champion IJSBA Pro Freestyle jet ski champion Mark Gomez, famed for his world-renowned swimming pool jet ski flip.
In a video demonstration, Gomez shows the effectiveness of the product on none other than the re-release Yeezy 700 Waverunner, by doing tricks and flips on his jet ski. In a slow-motion scene, the pool water is seen completely running off the surface of the shoe rather than soaking in and spoiling the material.
Kanye would approve. If you don’t know, now you know.
Watch the video below…