There’s very few music videos that have such a defined cultural identity that it literally stops you in your tracks, but the divinely retro visuals from British-Nigerian singer Dyo is bringing the goods – and it’s one to have on repeat for the foreseeable future.
“Go All The Way” proudly pays homage to legendary African photographers – name-dropped at the beginning of the vid as James Barnor, Malik Sidibė, Seydou Keïta and Samuel Fosso.
Intimate black-and-white portraiture, 70s props including monochrome radios, and some seriously mega outfits. How can we not stan?
And the song itself, featuring Banku-pioneer Mr Eazi, is a shoulder-moving, slow-flowing bop.
“Go All The Way is about crossing boundaries without limits,” explains Dyo. “I wanted to shoot a video that celebrated my heritage and it’s relationship to the arts. Mahaneela put forward the idea of paying homage to iconic Malian 1960’s photographer Malik Sidibė and did and amazing job in bringing the concept to life.”
Watch the video for “Go All The Way” below…