It’s been 18 years since the iconic Juicy Couture tracksuit was first custom designed for, and worn by, pop queen Madonna. The soft velour two-piece – with the word “JUICY” boldly adorned in rhinestone across the behind – soon became a staple of early 2000s fashion, regularly seen on Paris Hilton, J-Lo, Britney and the Kardashians. Now, proving again that our favourite looks of the noughties will never die, Juicy is back.
The exclusive collection, designed by The Batra Group and Amy Gibson, who helped create Beyoncé’s acclaimed Ivy Park range, features the classic tracksuits as well as accessories, footwear and handbags. Sticking to their M.O. of ‘casual luxury’, the new line blends streetwear with high-end fashion, introducing satin suits and hooded bodysuits while sticking to the rhinestone embellishments we know and love.
The collection will launch in stores and online Spring 2020.