Cartier have been embellishing the wrists, necks and hands of not only iconic actors of the Classical Hollywood era, but literal royalty, for over a decade. Now celebrating the launch of their new collection Clash de Cartier, the luxury jewellers are bringing their prestige designs to Selfridges with a unique pop-up experience.
Until 1st September, fans of the brand will be able to visit the fusion of two of the most established names in retail with the Clash de Cartier Corner Shop at Selfridges, Oxford Street, in the heart of the city. Along with shopping (or window-shopping) for rose gold rings, bracelets and necklaces, the immersive space features three different areas – the Upside Down photo booth, the Clash bar (where you can browse the collection while marvelling at zine creator Tiffany Godoy’s visuals), and The Duality Room, where poets write personalised Haikus and music showers blast out a playlist curated by DJ Michel Gaubert.
“The Clash de Cartier collection reflects our constant search for creative exploration”, explains Managing Director Laurent Feniou. “It is playful, yet showcases Cartier’s expertise in craftsmanship. It resonates with the essence of London; a city thriving on the tension between tradition and modernity”.
The Clash de Cartier Corner Shop is in Selfridges London until 1st September.