Calling all dreamers! Destination: New York.

For their Fall 2019 campaign, Coach has called on its family of visionaries to create a powerful video and series of images dedicated to those who chase their dreams, push boundaries and stand up for what they believe in. Whilst honouring the long-standing values and heritage of the house, the also campaign marks Creative Director Stuart Vevers’ new direction for Coach, celebrating the infinite creative possibilities of life in a city like New York.

Featuring faces of the brand Michael B. Jordan and Kiko Mizuhara, Coach ambassador Liu Wen and friends Yara Shahidi, Jemima Kirke, Lolo Zouaï and Miles Heizer (as well as a show-stealing goat), the Todd Tourso-directed video provides each with the chance to share what drives and inspires them.

Shot by Juergen Teller in a handful of iconic NYC locations including Central Park, the Manhattan Ferry and Brooklyn Bridge, the accompanying images showcase a new collection of bags we’d probably forfeit all our own dreams for – including the Tabby shoulder bag, Troupe Tote and the Rivington backpack.

Watch the video and check out our fave pics from the campaign below.