Marc Jacobs’ Daisy fragrances have been a millennial staple since the first one was released in 2007. Now a brand new version of the fruity scent, #DaisyLove Eau So Sweet – still in the same aesthetically pleasing bottle, only pink – is being released just in time for your next holiday.
To celebrate the launch of the new fragrance, the aptly named Floral Street in Covent Garden will be transformed into a tropical oasis from 26th – 28th July. The pop-up will feature games, giveaways, oversized candy art installations and “immersive scent discovery experiences”. The perfect excuse to bask in the sun and enjoy a “multi-sensory experience” centring around the fresh aroma.