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Alessandro Michele throws it back for his latest AW19 campaign.

Gucci AW19 campaign shot by Glen Luchford catwalk

All images GUCCI

Gucci AW19 campaign shot by Glen Luchford catwalk
All images GUCCI

A hoarder’s paradise. A spaceship of aliens. Hollywood’s golden era of showbiz. If there’s one thing Alessandro Michele has an affinity for, it’s engulfing us in whatever incredible oddball Gucci universe he has decided upon for that season.

And for the new Fall/Winter 19 campaign, we’ve been transported to the heyday of Prêt-À-Porter. Shot by Glen Luchford, the nostalgic shots are inspired by iconic images spanning four decades: 50s, 60s, 70s and 80s.

Retro magazine covers. Poodles in Paris. A stuffy, old-school catwalk with grand hair bouffants, and not an iPhone in sight. All Gucci obviously.

Also, notice the slow but persistent prevalence of Gucci’s surrealist golden ear accessories. We’ll take two please!

Watch the campaign video below…

Gucci AW19 campaign shot by Glen Luchford poodle
Gucci AW19 campaign shot by Glen Luchford red outfit
Gucci AW19 campaign shot by Glen Luchford poodle
All images GUCCI
Gucci AW19 campaign shot by Glen Luchford red outfit
Gucci AW19 campaign shot by Glen Luchford pink jacket
Gucci AW19 campaign shot by Glen Luchford pink jacket
All images GUCCI
Gucci AW19 campaign shot by Glen Luchford trainers
All images GUCCI
Gucci AW19 campaign shot by Glen Luchford trainers
Gucci AW19 campaign shot by Glen Luchford spike collar
Gucci AW19 campaign shot by Glen Luchford spike collar
All images GUCCI
Creative director
Alessandro Michele
Art director
Christopher Simmonds
Photography/director
Glen Luchford
Hair stylist
Paul Hanlon
Makeup
Thomas De Kluyver
Location
Paris
Music credits
“ASCENSEUR POUR L’ECHAFAUD (GENERIQUE)” Miles Davis (M. Davis) © & è Warner Chappell Music France Courtesy of Warner Chappell Music Italiana S.r.l.
#GUCCIPRêTÀPORTER

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