Italian fashion powerhouse Bulgari hosted a movie theatre-themed ‘Cinemania’ pop-up at Selfridges last night, with an array of famous faces in attendance.
Guests, equipped with a range of Bulgari jewels, looks and accessories, were treated to magic from Britain’s Got Talent winner Richard Jones, as well as the dulcet tones of DJ Cuppy.
The evening’s purpose was to celebrate the opening of the ‘Cinemania’ pop-up, which will be open for the next four weeks in Selfridges’ prestigious Corner Shop location. The idea of the pop-up is a uniquely immersive customer experience, the set-up complete with a customisable cinematic letter board, and a retro movie poster green-screen photobooth.
Guests were also treated to Bulgari-branded gourmet popcorn, which will also be sold exclusively at the store, with profits going directly to Save the Children, this also marking their 10th year of partnership with Bulgari. Guests included Oliver Cheshire, Zara Martin, Leomie Anderson, Jenna Coleman and more.
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