The sun is shining and Pride is officially upon us. And to celebrate, iconic French boots brand Palladium have dropped a vibrant special edition Pride collection.
Since the May ’68 Paris protests, the brand has long championed grassroots movements and protests, with the Palladium Pampas coincidentally becoming the uniform of the counterculture.
And now, Palladium are doing the very same again with this collection nodding to the defiant and rebellious spirit of the LGBTQI+ community.
In support of the drop, the brand has teamed up with the Terence Higgins Trust, the UK’s leading HIV and sexual health charity, with 10% of all proceeds being donated.
Think rainbow accents, colourful laces and loud reworked Palladium slogans.
“Pride season is always a highlight of our year as we pick up our placards to ensure the amazing LGBT community is fired up about some really important issues relating to HIV,” explains Ian Green, Chief Executive at Terrence Higgins Trust. “But we couldn’t do what we do to fight HIV related stigma without the support of amazing brands like Palladium and we’re incredibly grateful for their support this year.”