Ah, sweet, sweet sunshine. Now the weather’s decided to cheer up a little bit, it’s only natural that you might opt to head to the seaside for some beach time.

And now, you have a choice to have fun and do good, as the Campaign for Wool is launching an interactive pop-up event in Cornwall between 4-13 July.

Since 2010, the Campaign for Wool, a sustainable initiative, has been raising awareness of the eco-friendly qualities of wool as a natural sustainable fibre for use in fashion and interiors. Unlike man-made fibres, wool leaves no plastic fibres or residues and is biodegradable in the land and ocean.

Taking place on the idyllic Porthtowan Beach, the pop-up, Wool Beach Lodge, will be home to an exciting programme of activities and events (think surfing, yoga, wool workshops and beach movie screenings), also highlighting the latest developments from a wide range of leading wool-inclusive fashion, interiors and sports brand partners.

Also on the itinerary? UK Military Survival expert John Hudson with his survival hike on 13th July, teaching guests nifty survival tips, as well as explain why wool is one of the best fibres to wear in the outdoors. Book here.

Join Campaign for Wool for a morning of yoga, stretch by the sea or surf from 4 July, book here

Watch the Wonderland x Campaign for Wool video below…