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PRADA RE-NYLON

The Italian luxury brand will launch a recycled bag collection made from ocean plastics and waste.

Back in the late 90s and early 00s, the hype surrounding Miuccia Prada’s iconic black nylon backpack was a very real thing. And with the passing decades, while we said goodbye to many an ill-advised trend (see ya, frosted tips), the minimalist staple has become a beloved mainstay.

And as if we needed any further reason to love it, the Italian luxury house has now announced that it will be moving in a more sustainable direction when it comes to the production of their synthetic material.

By 2021, Prada aims to only be using recycled nylon, and the company have also just launched their “Re-Nylon” bag collection which is made from regenerated nylon, ECONYL®.

Made in partnership with textile yarn producer, Aquafil, the nylon is created from the recycling and purification of ocean plastics, fishing nets and waste materials.

The unisex collection includes 6 styles: the belt bag, the shoulder bag, a tote bag, a duffle and of course, two backpacks. Each bag will include the signature triangular Prada emblem, but additionally a circular badge, representing renewal – and also made also from environmentally-friendly materials.

What’s more, a percentage of the proceeds from the collection will also be donated to a project related to environmental sustainability.

“I’m very excited to announce the launch of the Prada Re-Nylon collection,” says Lorenzo Bertelli, Prada Group Head of Marketing and Communication. “Our ultimate goal will be to convert all Prada virgin nylon into Re-Nylon by the end of 2021. This project highlights our continued efforts towards promoting a responsible business. This collection will allow us to make our contribution and create products without using new resources.”

Prada Re-Nylon campaign
Prada Re-Nylon still life 3 bags
Prada Re-Nylon campaign
Prada Re-Nylon still life 3 bags
PRADA RE-NYLON

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