Playing by the rules has never been the Iceberg way. Since 1974, quirky motifs and punchy, playful colours have punctuated the aesthetic of the Italian luxury brand, and their SS20 menswear show was certainly no exception.

Various electrifying tribes came out in full force, uniting “the Punks of Kings Road”, “Sloanes and Hoorays of Knightsbridge” and “South Kensington Goths”. Who would have thunk it, eh?

And the result was a spirit of unbridled rebellion, riotous colour and a sense of all-encompassing freedom. Pop art patchwork denim two-pieces, metallic tracksuits and delicious punk suiting.

We’re still waiting for our initiation into the gang, please?