Ray-Ban might be best known for its iconic sunglasses, but over the years, the brand has become fully embedded in international communities of creatives fronting the music, fashion and arts industries. Giving artists the chance to share their stories on platforms both online and IRL, this summer has seen Ray-Ban turn its attention to festivals including All Points East and Barcelona’s Primavera Sound.
Over the past couple of weeks, the brand has curated its own lineup for The Ray-Ban Studios X-Stage at All Points East in London’s Victoria Park, in tandem with the release of a limited edition version of their legendary Wayfarer silhouette. With DJ-of-the-moment Peggy Gou heading up the show, they’ve also brought musicians including Optimo, Josey Rebelle, Maurice Fulton, DMX Krew and Ge-ology to take to the stage as some of the highlights of the festival this year.
With never-seen-before crystal clear frames, the shades are crafted with blue-tinted, light-responsive evolve lenses, which adapt as the sun sets and night falls. Worn here by Nocturnal Animals actress Ellie Bamber, the collection is limited to 1000 pairs – and are also stamped with an All Points East logo to mark the festival nights you’ve probably forgotten…
Get yours here.