Wonderland.

GENTLE FENDI

Fendi partners with Korean sunglasses brand The Gentle Monster for a capsule collection in time for summer.

gentle fendi campaign sunglasses
gentle monster fendi eyewear collaboration
gentle fendi campaign sunglasses
gentle monster fendi eyewear collaboration

It’s officially sunglasses season, and Fendi has come through with the goods: the brand has collaborated with Korean eyewear company Gentle Monster for a new capsule collection, manufactured and distributed by Salifo.

Featuring six different styles – from cat eye to classic aviator silhouettes – the unisex range combines Fendi’s dedication to craftsmanship with Gentle Monster’s futuristic, innovative aesthetic. The Gentle Fendi No. 1 part of the collection channels the tiny shades trend and are marked with a bright Fendi logo, while Gentle Fendi No.2 are crafted from metal for a versatile, flattering and easy-to-wear shape.

To celebrate the launch of the collaboration this month, the brands teamed up with Russian art collective AES+F to create a short film. Reflecting its mix of futuristic and traditional themes, it sees the collection catapulted into a surreal, cyberpunk universe where classical architecture and hyper-modern geometric structures collide.

fendi sunglasses collaboration gentle monster
gentle fendi sunglasses capsule collection
fendi sunglasses collaboration gentle monster
gentle fendi sunglasses capsule collection

Two events will also take place to mark the occasion, hosted in the Seoul and Beijing Gentle Monster stores on 7 and 14 May respectively, where guests are invited to view the collection alongside bespoke animations created in line with its release. A Gentle Fendi cafè will also be open to visit from 7 May until the end of July in Seoul, which will offer the opportunity to taste a customised Gentle Fendi original steccolecco gelato bar, as well as other bespoke drinks and desserts.

If you were looking for an excuse to take a holiday, this is it! Book those flights, watch the film below and follow the countdown to the drop here.

The Gentle Fenti capsule collection will be available starting from early May 2019 in Fendi and Gentle Monster boutiques along with selected optic stores worldwide.

fendi gentle monster capsule collection
gentle monster fendi collaboration capsule collection eyewear
fendi gentle monster capsule collection
gentle monster fendi collaboration capsule collection eyewear

GENTLE FENDI

Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related →