We don’t have to tell you that when Ariana Grande dropped “thank u, next” in November, the phrase immediately went viral. From the new go-to Instagram caption to everyday conversations, “thank u, next” became another way of saying “glow up” – which is why it shouldn’t really come as a surprise that she’s trademarking the phrase for a beauty line.
Following in the footsteps of Rihanna’s incredibly successful Fenty Beauty (which Ari referenced in her thank u, next track “Make Up” – “Highlight of my life, just like that Fenty Beauty kit”), WWD has reported that her company, Grand Ari, has applied to trademark “thank u, next” for a range of beauty products. The line is expected to include everything from body lotions, scrubs and powders, to eau de parfum, eau de toilette and eau de cologne.
Here’s hoping she’ll teach us how to finesse winged eyeliner like hers too. In the meantime, you can still grab tickets for Ariana’s Sweetener World Tour here.