After debuting a blinged up yellow Chanel hoodie to attend the brand’s Cruise 2019 show in November, Pharrell confirmed the piece was designed by him, and would be part of a forthcoming capsule collection. Now the rapper’s released a teaser behind-the-scenes film ahead of its release, providing an exclusive first look at the campaign. Its cast includes a diverse range of models, including Adut Akech, Anok Yai and Alton Mason showcasing the collection – which includes more hoodies, badges and bling, as well as colourful sportswear and customised shoes.
Of course, Pharrell also features in the film, discussing everything from his longstanding relationship with the house to gender-fluidity in fashion, as well as highlighting the late Karl Lagerfeld as the creative force behind the collaboration.
The Chanel-Pharrell collection will be available exclusively at the opening of the new Chanel boutique in Seoul on 28 March, and in select Chanel shops globally from 4 April. Stay tuned for more on the full collection, and watch the behind-the-scenes video below.