Wonderland.

NICCE WHITE LABEL

The East London streetwear brand has launched its limited edition capsule collection, inspired by art.

NICCE's new limited edition capsule collection White Label hoodie
NICCE's new limited edition capsule collection White Label long sleeve
NICCE's new limited edition capsule collection White Label hoodie
NICCE's new limited edition capsule collection White Label long sleeve

Since its inception in 2013, East London imprint NICCE have been serving up solid, celebrity-loved streetwear looks with unstoppable gusto.

Skate culture, the Bronx hip-hop scene and the 90s have all been a point of inspiration for the label, and now, up next is an even more unlikely reference point.

Their brand new limited edition capsule collection, White Label, pays homage to the prestige of white label vinyl records – usually rare, buzzy pressings of records created to generate hype around a track.

While still maintaining their focus on technical outdoors gear, White Label will be released bi-annually and take a more trend-led approach. Think influences from contemporary art, such as South American artist Luis Barragan, with vibrant, graphic colour-block pastels. Incoming? Nylon jackets, ponchos and staple sweats and jerseys. Dreamy.

White Label is available at nicceclothing.com from today.

NICCE's new limited edition capsule collection White Label short sleeve
NICCE's new limited edition capsule collection White Label closeup
NICCE's new limited edition capsule collection White Label short sleeve
NICCE's new limited edition capsule collection White Label closeup
NICCE's new limited edition capsule collection White Label colour-block
NICCE's new limited edition capsule collection White Label zip up
NICCE's new limited edition capsule collection White Label colour-block
NICCE's new limited edition capsule collection White Label zip up
NICCE WHITE LABEL

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