Justin Bieber has been a busy boy. Although the news would have us believe that the singer has just been enjoying newlywed life, it turns out he’s also been occupied launching his own clothing line: Drew House.

We started receiving teasers back in November, in addition to the singer casually debuting his creations here and there, but now, we’ve been privy to a full look via the label’s Instagram.

First things first: it’s pretty much an all-beige parade (yes, very Yeezy season 2), with the lookbook showcasing skate-inspired streetwear: jersey and corduroy boilersuits, trousers, shirting and more casual staples, as well as sweatshirts emblazoned with the brand’s distinctive yellow smiley face logo.

The website reads: “drew house is a place where you can be yourself. wear like you don’t care. come chill. k. bye.” How have Beliebers taken to the news? Widespread outrage – but only directed at the steep prices detailed on the brand’s website.

Is it too late now to say sorry to our bank accounts?