Wonderland.

BACKSTAGE AT LFWM: C2H4

Retro-futurism, utility and touches of glitter for AW19.

Backstage at London Fashion Week Men's AW19 with C2H4 bucket hat
Backstage at London Fashion Week Men's AW19 with C2H4 different eyes
Backstage at London Fashion Week Men's AW19 with C2H4 bucket hat
Backstage at London Fashion Week Men's AW19 with C2H4 different eyes

The future is bright. And if founder of C2H4, Yixi Chen has anything to do with it, the future is also utilitarian, with touches of glitter. Expect the unexpected.

Gracing the limbs of Instagram’s it-list, Kylie Jenner, Hailey Baldwin and Jaden Smith, LA-based imprint C2H4 has already made a name for itself with its signature “combine and reconstruct” brand DNA, buzzy collabs (Kappa modelled by Luka Sabbat, no less), and now, its latest showing at London Fashion Week Men’s AW19 has certainly upped the ante.

A muted, apocalyptic colour palette was projected onto swathes of futuristic layers, featuring utilitarian patchwork, plastic belt buckles and retro Terminator-vibes ID cards.

Finally, a dusting of glitter on models cheeks in linear formations plus wet-look hair, gave the appearance of chip-and-pinned clones storming the catwalk.

Backstage at London Fashion Week Men's AW19 with C2H4 sleeveless
Backstage at London Fashion Week Men's AW19 with C2H4 sleeveless
Backstage at London Fashion Week Men's AW19 with C2H4 model on stairs
Backstage at London Fashion Week Men's AW19 with C2H4 ID card
Backstage at London Fashion Week Men's AW19 with C2H4 long hair
Backstage at London Fashion Week Men's AW19 with C2H4 model on stairs
Backstage at London Fashion Week Men's AW19 with C2H4 ID card
Backstage at London Fashion Week Men's AW19 with C2H4 long hair
Backstage at London Fashion Week Men's AW19 with C2H4 shorts
Backstage at London Fashion Week Men's AW19 with C2H4 sunglasses
Backstage at London Fashion Week Men's AW19 with C2H4 utility
Backstage at London Fashion Week Men's AW19 with C2H4 shorts
Backstage at London Fashion Week Men's AW19 with C2H4 sunglasses
Backstage at London Fashion Week Men's AW19 with C2H4 utility
Photography
Simon Lesley
Words
Maybelle Morgan
BACKSTAGE AT LFWM: C2H4

Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related → Related →