Cartier has opened the doors to it’s new and improved London flagship at 175-177 New Bond Street.

The listed boutique, an integral and important part of Cartier’s history, has been transformed into a modern temple of sorts, blending a sense of modernity and innovation with heritage and tradition.

With an interior designed by Paris-based architect Bruno Moinard – the brains behind the Maison’s aesthetic codes – customers will be treated to a unique environment, complete with a mixture of light and dark and golden touches, embracing timelessness with modernity.

Visitors entering the boutique will also enjoy an open perspective, sweeping over into the new and second entrance on Albemarle Street. This openness provides the perfect environment to indulge in the brand’s jewellery, watches and accessories, and pays homage to the original 1909 floor plan.

There is more than meets the eye here too; a luxurious jewellery salon, located on the first floor, is divided into several spaces, each with its own particular atmosphere, each reflecting their own Cartier spirit.

The Salon Jacques Cartier is visually intricate, wrapping the wood works with an illuminated black patina highlighted with an old gold that conveys a resolutely contemporary aspect to the classicism of the dark tones. There is also the Windsor Winter Garden, a room sitting cosily under a reinforced glass roof and inspired by the 19th century English winter gardens, offering the perfect quiet and romantic break.

Speaking of the re-opening, Laurent Feniou, Managing Director of Cartier UK said, “With the reopening of our New Bond Street boutique, we are putting the spotlight on our incredible history and heritage in London.

New Bond Street will sit alongside the other Cartier temples; Paris and New York. The new boutique will delight and surprise our guests and will represent the best of Cartier excellence and client services, mixing tradition and modernity.”