Back in 2008, global luxury group Kering – responsible for heritage powerhouses Gucci, Saint Laurent, Alexander McQueen and more – launched the Kering Foundation, centred around the powerful motto “Stop Violence. Improve women’s lives.”
Now the charity, focused on raising awareness of domestic violence against women, and with global campaigns active in Mexico, US, UK France, Italy, China and Japan (and ft. the likes of Steel McCartney and Christopher Kane), has now reached the huge milestone of its 10th anniversary.
Earlier this week, François-Henri Pinault (CEO of Kering) and Céline Bonnaire (Executive Director of The Kering Foundation) hosted the 10-year anniversary at the Kering headquarters in Paris.
“For the past 10 years, we have contributed to weakening the taboo around violence against women by openly addressing it in our awareness campaigns,” Pinault underlines. “We have supported these women through the work of our partner organizations and our social entrepreneurs. We will continue the fight. I want the Kering Foundation to explore new fields of action. Prevention, for example, by raising awareness among men about violence against women. This 10 year anniversary of the Kering Foundation fills me with gratitude for those who accompany us, with pride for what we have done thus far, and determination for the future.”
This year in particular, the foundation have begun targeting the younger generation with its life-changing projects. Project Dot is a program run by the New York City Alliance Against Sexual Assault in order to educate teens about issues such as consent and healthy relationships. Manhood 2.0 tackles how gender norms can be harmful for young men and women. And this year has also seen the Kering Foundation partner with Chayn – an initiative leveraging tech to empower women who have experienced abuse – with mentorship and growth initiatives. Watch this space.