The Beyoncé-approved dancing brothers are the new faces of Diesel’s Only The Brave Street.
There are many truisms in life. One being, if Beyoncé comes a-knocking for you, you’re probably doing something right.
And this was very much the case for Les Twins, Parisian brothers, Larry and Laurent Bourgeois, who first gained screen time on French TV show, Incroyable Talent. Positively fizzing with kinetic energy, the 6’4” dancers have applied their shaken can of unique moves to a Billboard Award performance of “Run The World” and a two-hour Coachella set with Queen Bey, as well as the On The Run Tour with Jay Z. Missy Elliott music videos have followed, Fashion Week runways and the pair have now appeared in countless campaigns.
So it’s no surprise that the pair have now been tapped as the faces of Diesel’s Only The Brave Street campaign, a “free, playful, and courageous” celebration of all things street culture.
We grabbed a chat with Les Twins…
What drew you to Diesel’s Only The Brave Street campaign?
We thought this project was the perfect fit for us, something that reflects our story from dancing in the streets and trying every day to become artists.
What feeling/emotion did you want to convey for the campaign?
We wanted the campaign to feel authentic. We wanted it to be consistent with what we do. Stay true to ourselves.
You’ve had no professional training – how did you guys start out?
I don’t know if we ever really “started” anywhere; we were dancing in the womb, since babies. Dance and music was a big part of our family/home life. It’s in our DNA.
Describe what dancing means to you?
Dancing is everything. Dancing is communication without words. Our family influenced us. Babies influence us. Have you ever watched a baby? They don’t care if they look stupid, they just feel and do. It’s perfection.
What do you think the link is between dance and style?
Dance and style just go together like a remote control and a TV. You can’t play basketball without a ball; you can’t dance without style. Style is dance and dance is style
Did you choreograph for it, or was it all freestyle?
All freestyle. We rarely choreograph anything and even when we do, we add freestyle into in.
You’ve toured with Beyoncé and Missy Elliott – what was that like?
Touring is incredible. The energy is non-stop and you’re constantly moving, which we love. Working on one project is also great, but we get a little antsy being in one place for too long.
What’s next for you both?
Taking over the world. Well, we just finished shooting MIB with F. Gary Gray, Chris Hemsworth and Tessa Thompson, and now we’re jumping into another movie project. The movies are taking up a lot of our time, but we are still focusing on making our music, fashion and of course our dance.