Wonderland.

NEW NOISE: HEX

Meet the genre-blending Nottingham-born rap maestro.

Notitngham-born rapper Hex - red jacket

Jacket DIESEL, sweater LIAM HODGES, trousers XANDER ZHOU

Notitngham-born rapper Hex - red jacket
Jacket DIESEL, sweater LIAM HODGES, trousers XANDER ZHOU

Love, paranoia, long-term relationships. These are just some of the topics deftly covered by Nottingham-born rapper Hex in his slick, high-energy tracks.

Previously pegged as the UK’s answer to Post Malone, his unique, genre-blending sound snatches influences from rap, R&B, Afrobeats and even rock – a recipe making for certified club bops.

And his latest single “STUNNA” – the first of a trilogy of songs – does not disappoint. Gritty, dark and underpinned with a reverberating beat, we defy you not to dance…

Hoodie NICCE, jacket XANDER ZHOU

Hoodie NICCE, jacket XANDER ZHOU

How did you start out making music?
I started producing beats way before doing vocals. I was about 12 or 13 when I got FL Studio, and I gradually started adding vocals to some of my beats until I found my own sound a few years ago. That helped me progress to working with many other producers and exploring different melodies and sounds.

Who did you grow up listening to?
When I was growing up there were many different genres I would listen to because my mum and dad had a wide taste in music. Michael Jackson was a big inspiration to me growing up, from his dance moves to the way he performs and also his vocal range.

How do you think your roots and growing up in Nottingham has affected your music?
Growing up in the Nottingham music scene helped me to develop as an artist because it’s a small town and if you do music you get to know everyone. It means I’ve had good people around me to progress and improve with.

What inspires your songs?
Listening to a lot of American music has influenced my sound, but real life situations and my emotions help me make music. When I go off how I feel and personal things I’ve experienced, it always brings out the best songs.

Do you think your style slots into one genre or is an amalgamation of many?
I wouldn’t say my music slots into a specific genre as I take elements and inspiration from a wide range of genres including rap, R&B as well as Afrobeats and occasionally rock. But when it comes to my sound in terms of vocal delivery, I tend to stick to melodic rap.

How do you want people to feel when they listen to your music?
I want them to feel inspired and years from now I want them to be able to listen back and have memories and experience the same feeling they had when they first listened to my music.

And the visuals for “STUNNA” are really striking – what was the inspiration behind this?
We really wanted to achieve a futuristic look and Blade Runner vibe with the vibrant colours like the orange and teal. Thankfully, we had the right people to help bring the vision to life.

What’s next for you this year?
This track is part of a trilogy with the next 2 videos dropping in the next couple of months, I’m pushing the boundaries with this trilogy and I hope the world can see that.

Notitngham-born rapper Hex

Hoodie, trousers & shoes NICCE, jacket XANDER ZHOU

Notitngham-born rapper Hex
Hoodie, trousers & shoes NICCE, jacket XANDER ZHOU
Notitngham-born rapper Hex blue hoodie

Jacket, long sleeve and trousers DIESEL, shoes TALENT’S OWN

Notitngham-born rapper Hex blue hoodie
Jacket, long sleeve and trousers DIESEL, shoes TALENT’S OWN
Notitngham-born rapper Hex red hoodie

Jacket DIESEL, sweater LIAM HODGES, trousers XANDER ZHOU, shoes TALENT’S OWN

Notitngham-born rapper Hex red hoodie
Jacket DIESEL, sweater LIAM HODGES, trousers XANDER ZHOU, shoes TALENT’S OWN
Photography
Meara Kallista Morse
Styling
Shakirra Mae
Hair
KreeStylez
NEW NOISE: HEX

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