Known for their red-hot denim line (a model off-duty fave, fyi), FRAME have built a name for themselves with their lifestyle staples – rooted in LA craftsmanship and inspired by 70s French style icons.
Now, as if they needed a reason to take the allure further up a notch, FRAME have collaborated with Australian model Jordan Barrett for a “carefree” capsule collection: “BLAME FRAME.”
A riff on Barratt’s Instagram handle, @iblamejordan, the unisex line features casual classics – think tees, hoodies, boiler suits – with dishevelled elements such as paint-splatter and distressed denim thrown in for good measure.
“I enjoyed working with Erik, Jens and the design team at FRAME, ‘no’ was never an answer during the process,” explains Barrett. “I’ve always been into the brand and wanted to be the first guy to take this approach. It is utility and disheveled, almost worn-in workwear.”
The collection launches on FRAME-store.com on the 8 October.