Fashion Week Migos parties. Parkour with world-famous freerunners. Basketball performances. F is for Fendi was originally set up by the Italian fashion house as a communication platform to tap into the frenetic energy of the younger generation – and their latest project does not disappoint.
As part of their latest project “graFFiti”, eight street artists were invited to the rooftop of Fendi’s Rome HQ for a nighttime “art performance.”
Each artist created unique interpretations of the word “graffiti,” embodied within the confines of a map of the world. The result? Eight personal fluorescent works of art illuminating the blacklight rooftop. To Rome with love.
Watch the video below…