Wonderland.

PRADA LINEA ROSSA IS BACK

Nineties fans rejoice. Jewel-toned bucket hats, padded jackets and sportswear incoming.

Prada Linea Rossa AW18 - models
Prada Linea Rossa AW18 - models

A wicked streak of red on a hem, sleeve, or cuff. Where have you seen that little red line before? Oh yes, Prada Linea Rossa. In the 90s, the signature scarlet logo tab became synonymous with Prada’s technically-driven offshoot – imparting cool, futuristic vibes on sports gear.

Well, be still our beating hearts. The Italian luxury house relaunched the buzzy line on catwalks for Fall 18, to the delight of nostalgia fans and the unbearably cool street-style masses alike.

The brand have now also released their new digital campaign for the launch, and it’s a bold, futuristic visual dream. Vibrant bucket hats, 80s jewel-toned padded jackets and retro eyewear incoming.

The Prada Linea Rossa collection is available across the world in selected Prada stores and department stores, as well as on prada.com.

Prada Linea Rossa AW18 - pink bucket hat
Prada Linea Rossa AW18 - pink padded jacket
Prada Linea Rossa AW18 - pink bucket hat
Prada Linea Rossa AW18 - pink padded jacket
Prada Linea Rossa AW18 - black bucket hat
Prada Linea Rossa AW18 - sunglasses
Prada Linea Rossa AW18 - black bucket hat
Prada Linea Rossa AW18 - sunglasses
Prada Linea Rossa AW18 - green hat
Prada Linea Rossa AW18 - green hat
PRADA LINEA ROSSA IS BACK

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