A wicked streak of red on a hem, sleeve, or cuff. Where have you seen that little red line before? Oh yes, Prada Linea Rossa. In the 90s, the signature scarlet logo tab became synonymous with Prada’s technically-driven offshoot – imparting cool, futuristic vibes on sports gear.
Well, be still our beating hearts. The Italian luxury house relaunched the buzzy line on catwalks for Fall 18, to the delight of nostalgia fans and the unbearably cool street-style masses alike.
The brand have now also released their new digital campaign for the launch, and it’s a bold, futuristic visual dream. Vibrant bucket hats, 80s jewel-toned padded jackets and retro eyewear incoming.
The Prada Linea Rossa collection is available across the world in selected Prada stores and department stores, as well as on prada.com.