Wonderland.

NEW NOISE: AMIR

The North Londoner chats catching feels and becoming the sound of the summer.

Shirt RIVER ISLAND

Pop newcomer AMiR sounds like summer. His new single “Feel For You” layers rich harmonies and shimmery sounds, blending disco rhythms with a soulful melody. “Feel For You” serves the dance floor energy he’s becoming known for, capturing the euphoria of falling in love.

As an artist of Indian descent, AMiR’s been sharply aware of expectations that his heritage should influence his music and lifestyle. He represents a contemporary British-Indian mindset, promoting freedom of choice when it comes to accepting or rejecting cultural traditions. Both his catchy pop jams and open attitude have garnered a huge amount of support already, seeing AmiR shortlisted as one of BBC Asian Network’s Sounds of 2018.

We spoke to the North Londoner about catching feels, getting his groove on and what we can look forward to next.

Hi AMiR! Going back to the beginning – how did you first get into music?

I got in to music from a video my mum had recorded on VCR. It was Michael Jackson live in Bucharest. The rest is history!

What did you grow up listening to?

Other than MJ, I grew up listening to Eminem, Craig David, Jamiroquai, George Michael, Stevie Wonder to name a few.

How would you describe your sound?

I think I’d go with “funk, soul, R&B” influenced pop.

What’s your process for songwriting?

I don’t really have a process other than just write from the heart. No rules, just go for it!

Do you write from personal experience?

Yes! Things that either impact me directly, or people I care about.

What can you tell us about your new single?

“Feel For You” was a song where I listened to the beat Peter and Daniel had written and I just started humming the melody and lyrics followed instantly. I heard love in the music so I put the music in to words.

What’s the song about?

It’s a love song. A love letter to a significant other. I think we all want that at some point. Though I am a bit of a Lone Ranger, lol.

(LEFT) Coat ALPHA INDUSTRIES, jumper HYPE, jeans RIVER ISLAND, trainers SAUCONY
(RIGHT) All clothing RIVER ISLAND

We heard it has disco influences – is this a genre you’d like to explore more?

I don’t really explore genres too much. I love disco and I do listen to it a lot but I love rock and garage and hip hop and grime also. No rules on what I do. Just go with the feel.

What’s the reception been like to the tracks you’ve put out so far?

I’ve been feeling the love. Reactions have all been positive. Long may that continue…

Who would you love to collaborate with?

I’m not fussy. I’ll work with anyone who wants to work with me, but a couple of names would be Craig David, Anne-Marie and James Arthur. They would be cool to work with.

Have you played any festivals this year?

I’ve played a few small town park fests but supporting the Jacksons at Scotfest was an amazing experience. And meeting my idol’s brothers was just amazing. Legends.

How was that experience?

Can’t really put it in to words. The stage is my home but to share it with them, words can’t describe it…

What’s your dream gig or festival to play?

Wembley stadium! That is my ultimate goal! Take it back to my home town!

What else have you got lined up for the rest of the year?

More shows and we are putting the album together as well as continuously writing more songs so I can share with you lovely people!!

(LEFT) Jacket FRANKLIN AND MARSHALL, t-shirt WEEKDAY, jeans RIVER ISLAND, boots R.M.WILLIAMS
(RIGHT) Jumper HYPE, jeans RIVER ISLAND, trainers SAUCONY

Photography
Fashion
Vix Adams
Words
Rosie Byers
Grooming
Sogol Razi
NEW NOISE: AMIR

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