More so than ever this year, summer is the season of crossover for sport, music and art. And who better to explore their connection than Pharrell Williams’ Billionaire Boys Club?
The brand has just released a dreamy look book for their Fall ’18 collection, guest-starring rapper Allan Kingdom photographed by Anton Gottlob. Inspired by venturing into the unknown, it draws on an eclectic range of influences from NASA’s Viking Program of the 1970s to the heritage of original Viking-age explorations.
In true BBC fashion the collection pairs sportswear with luxury, contrasting its futuristic, space-inspired aesthetic with nostalgic appliqué pennant patches and old school collegiate graphics.
Pick up some pieces online now, or at the brand’s London flagship store in Soho from 31 July.