Audrey Hepburn once said that there was something inexplicably calming about Tiffany’s. And now, the American jewellery giant has plonked an oasis of serenity and shiny things smack-bang in the centre of London’s bustling Covent Garden. So, we totally get it.

Now you can’t have breakfast there, but its a global first for the brand, with the unique store designed to encourage creative interaction and self-expression.

As well as offering up a wide range of their iconic collections, shoppers are invited to personalise their jewellery with a #MakeItTiffany bar (take your pick from engraving and doodling), or trial the Tiffany fragrance vending machine.

Located on St. James street, the space will also open its doors to a smorgasbord of London’s most innovative creatives – hosting performances, installations, style sessions and animations.

‘We’ve integrated uniquely playful displays that reflect the wit and humour of Tiffany design to create a one-of-a-kind experiential destination,’ explains Richard Moore, vice president at Tiffany & Co.

Find out more info here…