Wonderland.

TIFFANY STYLE STUDIO

The jewellery giant has launched an interactive concept store in Covent Garden.

Tiffany & Co London interactive store

Audrey Hepburn once said that there was something inexplicably calming about Tiffany’s. And now, the American jewellery giant has plonked an oasis of serenity and shiny things smack-bang in the centre of London’s bustling Covent Garden. So, we totally get it.

Now you can’t have breakfast there, but its a global first for the brand, with the unique store designed to encourage creative interaction and self-expression.

As well as offering up a wide range of their iconic collections, shoppers are invited to personalise their jewellery with a #MakeItTiffany bar (take your pick from engraving and doodling), or trial the Tiffany fragrance vending machine.

Located on St. James street, the space will also open its doors to a smorgasbord of London’s most innovative creatives – hosting performances, installations, style sessions and animations.

‘We’ve integrated uniquely playful displays that reflect the wit and humour of Tiffany design to create a one-of-a-kind experiential destination,’ explains Richard Moore, vice president at Tiffany & Co.

Find out more info here

Tiffany's Covent Garden concept store
Tiffany & Co concept store
Tiffany & Co Style Studio
TIFFANY STYLE STUDIO

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