Wonderland.

SELENA GOMEZ FOR COACH

The pop babe stars in the Winter 2018 campaign.

Selena Gomez wearing a floral dress for Coach Winter 2018

Wonderland cover babe Selena Gomez is back again as the face of Coach, this time for their Winter 2018 campaign. Shot by Steven Meisel, the breezy New York-based shots even have us wishing someone would dial down the temp ever so slightly (we’re not complaining, promise).

Marking the third time that the singer’s fronted a campaign for the brand, she’s pictured on a typical exposed-brick New York street, leant against a vintage car. Prairie lace dresses, Coach’s new embroidered Dreamer bag and a leather aviator jacket draped on one shoulder make for dreamy autumnal ensembles.

The campaign also includes a diverse spread of brand ambassadors: Japanese actress and model Kiko Mizuhara, Chinese actress Guan Xiaotong, and Chinese actor Timmy Xu.

“I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude,” explains creative director Stuart Vevers. “It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.”

Guan Xiaotong for Coach Winter 2018
Kiko Mizuhara in dress for Coach Winter 2018
Coach Winter 2018 campaign
SELENA GOMEZ FOR COACH

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