Wonderland.

NICCE × JOSHUA VIDES

The cult artist takes over the East London HQ.

Joshua Vides takeover at NICCE headquarters
Joshua Vides takeover at NICCE headquarters

A traffic cone. Trainers. A banana. LA-based artist Joshua Vides has been making waves for a while now, known for masterfully transforming real-life objects and making them appear 2D by adding monochrome sharpie-esque etchings.

And now the streetwear vet has collaborated with contemporary London brand NICCE, taking over their brand new headquarters for his first full building mural.

After whitewashing the front of the building (bricks and all) to give it surreal sketchbook appearance, Vides – who has racked up a cult-following due to his social media showcases – imparts his cartoon-like bordering and monochrome aesthetic for a squeaky street-art finish.

Established in 2013, NICCE has swiftly become a go-to spot for streetwear and casualwear, characterised by their clean, no-fuss garms. The space looks to become a cultural hub for the brand and will be host to everything from upcoming line launches to brand parties.

Check out the process below.

NICCE × JOSHUA VIDES

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