Last week, Beats By Dr. Dre partnered with Parisian street label Pigalle for their SS19 show ‘Sound of Paris’. The live production went down on 21st June at concert hall Salle Pleyel, a 2000+ capacity venue that was filled by way of a sit where you wish policy. Adorned with feathers and a lavish amount of glitter, two special edition Studio3 Wireless headphones were customised by Pigalle’s Stéphane Ashpool to be shown with the collection.
In place of a standard catwalk, Pigalle’s ‘Sound of Paris’ featured actors, contemporary dance and an orchestra. Music label Grande Ville Records produced the soundtrack, which featured artists Lonely Band, Bonita, Papooz, Larry V, Jimmy Whoo, Monomite, Loubenski, NSDOS, OKO, Muddy Monk, Bonnie Banane, Myth Syzer and Ichon.
For a brand named after one of Paris’ most famous quartiers (home to a popular cluster of bars, restaurants, sex shops and The Moulin Rouge), it seems only natural that Pigalle would celebrate the city’s musicians and artists. Indeed, Stéphane Ashpool emphasised that “Sound of Paris is an alternative, innovative project reflecting a love for Paris and its artists, a multi-layered production breaking all codes and borders”.
Luke Wood, President of Beats by Dr. Dre, further explained the concept behind the collaboration and how it came about: “Stéphane and I were sitting in his new atelier last fall when he described his vision of creating a sonic soundtrack to his next collection. I knew it was something only he could pull off. Beats has always been a natural partner for Pigalle to bring to life its audacious and imaginative approach to storytelling around music and fashion. With this project, drawing in the new wave of Parisian music, we immediately knew we had to throw our full support behind it.”
Catch up on the collection and performances below.