Every year with Pimm’s in gripped fist, the nation’s attention is swerved to SW19 for one of the biggest sporting highlights of the year: Wimbledon, baby. And ahead of the championships this year, adidas has teamed up again with London skate giants Palace for a truly centre-court-worthy tennis collaboration.
Marking the second time that the brands have joined forces, the all-white collection – which celebrates the glory days of the 70s and 80s – combines street-style elements with adidas’ dependable fits and technology.
And recognise some of the campaign faces? Combining the collective talent pool of both brands, the pieces are modelled by members of skate collective Palace Wayward Boys Choir, Blondey McCoy, Lucien Clarke and Rory Milanes, as well as adidas tennis stars, Alexander Zverev and Garbine Muguruza.
Keep an eye out for the line which launches on 3rd July (a day before the start of the championships), and consists of menswear, womenswear and accessories, varying widely with anything from £18 branded tennis balls to a £224 track jacket.
This is also marks Palace’s first foray into womenswear, with dresses, tank tops, shorts and skirts available. The men’s collection consists of tracksuits (feat. removable sleeves, no less), polo shirts, graphic tees and shorts. Style match point.