Unveiling their latest campaign, Palladium are challenging us to #DareTheUnknown. Recruiting model of the moment Jazzelle Zanaughtti (aka UGLYWORLDWIDE), rapper Octavian and DJ Arthur Bray to front their new line-up, it’s all about being unashamedly yourself no matter what and daring yourself to do something unexpected.

Dropping some accompanying visuals, Palladium takes to the streets of New York, London and Hong Kong where Jazzelle, Octavian and DJ Arthur dare strangers to do something different: from getting them to shave their head, making out unexpectedly and getting a tattoo, inviting them all daring the unknown, which is the tagline of the new campaign. Check it out now…