Calvin Klein has launched a brand new collection of watches that redefine the classic CK code. Raf Simon’s designs have reinterpreted the core constituents of the classic CK watch and added touches of colour to refresh the classic male and female timepiece collections.
The female collection, REBEL, has certainly taken a rebellious leap away from the brand’s conventional classic metal and soft pastel straps by adding the Raf touch. Unless you’ve been living under a rock for the past few months, you will be familiar with the recent #MyCalvins Jeans campaign featuring stars such as A$AP Rocky, The Kardashians, Solange. This campaign showcased denim with super-slick stripes running down the sides; and this motif has been carried forward to the new CK women’s watches. The striking colours have put a refreshingly modern spin on the CK timepiece.
The men’s collection, ACHIEVE, has of course also negotiated the past with the future. By holding onto retro elements such as the time zone dials and introducing grabbing touches of colour, Raf has brought the CK watches right up to date.