Dropping a new series of short films, Fendi are celebrating the tenth anniversary of their most beloved bag, the Peekaboo. Focussing on the Fendi family, the first film explores the relationships between Silvia and her daughters Delfina Delettrez and Leonetta Luciana Fendi as well as detailing their own relationships with the Peekaboo bag itself.

With more vids to come later in the year, the beautiful visuals expertly show how loved the Peekaboo bag is and how legendary it is. Here’s to the next 10 years!