Wonderland.

CRAIG GREEN SS18

The fire-emoji-worthy new campaign.

As ad campaigns go, Craig Green‘s latest is the hottest one we’ve seen in a while.

Taking his trademark body-sculptures and transforming them into large-scale structures, the human-like pieces – made up of colour-blocked single jerseys and pine – have been set up in abandoned buildings with their material twisted and stretched to the absolute limit.

Eventually being set alight, the dual photo series embraces destruction and the idea of living-in-the-moment. It’s also best seen with The Trammps’ “Disco Inferno” playing in the background, but that might be just us…

CRAIG GREEN SS18

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