Wonderland.

BOTTEGA VENETA: THE ART OF SHAPING

The brand explores craftsmanship with a new digital series.

“From the very first Bottega Veneta fragrance, I wanted to present a narrative of Italy and provide the essence of Italian experiences,” explains Tomas Maier, the house’s Creative Director since 2001. “All our fragrances since then have acted as new chapters in telling that story.”

Launching said debut fragrance in 2011, today the brand’s scent offering boasts several eau de parfums as well as a number of candles and shower gels. For its latest chapter, Maier has embarked on a new digital project: enter Hand of the Artisan, a web series narrated by the Creative Director that explores the craft behind the product.

“Bottega Veneta is about a way of living that reflects its heritage and the core principles of the house, which include outstanding craftsmanship and the highest quality materials as well as a sense of mystery, sensuality and sophistication. Every product we make follows according to this philosophy,” Tomas continues, with a loose nod to the leather accessories on which it made its name.

“The Art of Shaping”, above, is the first short from the new series, and looks at the glass blowing techniques that culminate in the final bottle. “The ‘Art of Collaboration’ is inherent to Bottega Veneta,” concludes Maier. “It is at the heart of our creative process.”

BOTTEGA VENETA: THE ART OF SHAPING

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