The Swedish brand celebrates women with a unique new collaboration.
Marrying fashion and art for the mainstream is a task attempted by many but achieved, successfully at least, by few. Not the case for Lindex, which presents the unique new “Fashion Meets Art” collection today, in tandem with International Women’s Day.
Centered on the theme of championing women – and with the accompanying tagline “created for women, in tribute to women” – this latest offering sees the Swedish brand working with eight young artists, reimagining works that range from a painted canvas to ceramics as properly wearable pieces that explore swimwear, outerwear and even a kimono.
“What you wear is a big part of who you are and how you want to express yourself,” offers Pia Ekholm, Design and Buying Manager for the brand’s womenswear department. “Fashion can add both joy and confidence. For Lindex, it is important to contribute to that and make wearable and expressive fashion for our customers. With inspiration from the artwork, this collection offers something really special.”
Debuted for the first time in February with a special HERproject event at the brand’s Stockholm HQ (a collaborative initiative that aims to empower low-income women working in global supply chains, HERproject works with heavyweight brands, suppliers and local partners), the 12-piece line-up is the work of the Lindex design team and artists Simon Dahlgren-Strååt, Nina Noreskär, Katja Beckamn, Nayab Ikram, Polat Ghasemloo, David von Bahr, Sara Kallioinen-Lundgren and Lina Jelanski.
Personally, we’d give our left arm for Dahlgren-Strååt’s corset mimicking bikini top, but you can take your pick here.