“International exposure is one of the major challenges for local, emerging talent,” explains William Chui, the Hong Kong Trade Development Council’s Regional Director for Europe. On the surface, his comment could be applied to a number of industries and creative arenas, but falling during London Fashion Week – as Fashion Hong Kong does – it’s pretty specific and speaks to the potential that emerged at the initiative’s Friday night event.
“It is not easy for up and coming designers to find a platform to showcase their work,” he continues. “The Fashion Hong Kong initiative is a huge opportunity that will open many doors for our designers and provide the exposure they so greatly deserve.”
Presented to over 600 attendees, the showcase’s London debut followed similar stints in New York, Copenhagen, Tokyo and Shanghai, while the designers – as introduced by Wonderland last week, here – were handpicked by the BFC and included HEAVEN PLEASE+, House of V, Maison Vermillion and Methodology.
With Somerset House playing host, the immersive experience married Hong Kong’s emerging talent with the more established British fashion industry, conjuring the forward thinking and creatively driven dialogue respective to such parties. And long may it continue.