A season-less, life performance brand (their words) launched back in autumn 2017, Phvlo is that unfortunately rare thing in the fashion industry – a sustainable, fairly produced label with a focus on active lifestyles (and the credentials to back it).
Working predominantly in technical fabrics that forgo the usual toxic waste associated with such materials – the Minotech raincoat for example, bases itself on a Japanese method of weaving that creates a waterproof element without such treatments – its debut line-up explores abstract leaning shapes as well as frills, zips and padded silhouettes.
Alongside the Phvlo mainline collection collaborations are surfacing, already, with both Swarovski and Central Saint Martins partnering the operation. “The aim is to create a learning experience for students,” notes Phvlo’s founder, Jo of the latter hook up, pictured here. “[to] nurture them from the beginning to the end of the incubation process and to promote eco and sustainability through their designs.”
While an accompanying video lives here, the collab and the collections are just the first part of Phvlo’s end game: industries beyond fashion are all to be traversed, such is the mission to redefine a lifestyle that pays attention to the smaller details. Oh, and it’s pronounced “flow”, we suggest you remember that…